http://www.cyberjournalist.net/news/000215.phpCreated a model Bloggers' Code of Ethics, by modifying the Society of Professional Journalists Code of Ethics for the weblog world.» Get weekly newsletter
Some bloggers recently have been debating what, if any, ethics the Weblog community should follow. Since not all bloggers are journalists and the Weblog form is more casual, they argue they shouldn't be expected to follow the same ethics
See website for more details...ABloggersCodeofEthicsCyberJournalistnetOnlineNewsAssociationEthicsandCredibilityResources
Paper by Carolyn R. Miller and Dawn Shepherd, North Carolina State University. "Why did blogging catch on so quickly and so widely? What motivates someone to begin and continue a weblog? What audience(s) do bloggers address? Who actually reads blogs and why? In short, what rhetorical work do blogs perform and for whom? And how do blogs perform this work? What features and elements make the weblog recognizable and functional? A genre analysis of the weblog will begin to answer these questions."