Paper by Carolyn R. Miller and Dawn Shepherd, North Carolina State University. "Why did blogging catch on so quickly and so widely? What motivates someone to begin and continue a weblog? What audience(s) do bloggers address? Who actually reads blogs and why? In short, what rhetorical work do blogs perform and for whom? And how do blogs perform this work? What features and elements make the weblog recognizable and functional? A genre analysis of the weblog will begin to answer these questions."